Privacy Policy

When you use Ele services, you trust us with your information. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and what we do with it. You are in control of the information we receive and can always manage your information and protect your security.

Ele is your Money Saver Assistant who using your data, provides you with relevant recommendations and tips to help you save time and money throughout the day. Your privacy is most important to us. Your personal data is used only to provide you with relevant recommendations and would never be shared with anyone. All of your data is kept confidential and super secure! As you use our services, we want you to be clear how we’re using information and the ways in which you can protect your privacy.

Our Privacy Policy explains:

1. Information we collect

We collect information to provide better recommendations to you - from understanding the apps that you use on your phone to provide you with relevant coupon recommendations, to understanding the services you use from your SMS to provide you with bill reminder recommendations. User information is not shared with any third party without explicit consent of the user. We collect information in the following ways:

1.1 Information we get from your use of apps/services on your phone:

1.1.1 SMS Information

ELE collects information arising out of transactions made from cards, banks or while using other services through the App user’s SMS inbox. ELE obtains the User’s specific consent to allow the App to access the User’s SMS inbox. ELE only accesses Business messages that originate from Alphanumeric senders. The collection of such information is only limited to the extent that such data is available in the relevant messages. ELE may also record the identity of the product or service and the amounts paid or payable in respect thereof. This information will be stored in ELEs backend server for analysis purposes to ensure that the best recommendation reaches the users. SMS Information is sent to the Ele Backend for analysis to discover users preferences and behaviors so that relevant recommendations like apps specific Coupons and Bill Reminders can be created for users. Sensitive information like OTPs and passwords are not read.

1.1.2 Installed Applications Information

ELE collects information regarding the name of all the installed applications in your mobile. This is also further used to provide you with better coupons and deals for the applications that you have installed in your mobile. Installed Application Information is sent to the Ele Backend for analysis to discover users preferences and behaviors so that relevant recommendations like apps specific Coupons and Bill Reminders can be created for users

1.1.3 Account Access for User Registration and Secure Login

As soon as you install Ele, and register as a first time user there is some information that you share with us like your Account details for sign up, your name, photograph etc. When you do so, we receive basic information from your account provider like your email ID and any other information that they provides us.

1.1.4 Location Details

We will also request for your location permission as this will be used to filter out the deals and coupons specific to your location. We sync GPS location with our servers to create money saving tips.

1.1.5 Android Usage Information

We may collect device event information such as crashes, system activity, browser type, browser language, the date and time of your request. This helps us to provide you with better services.

1.1.6 Device information

We collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number). Ele may associate your device identifiers or phone number with your Google Account.

1.1.7 Log information

When you use Ele we automatically collect and store certain information in server logs. This includes:

  • Details of the recommendations you have accepted, rejected, postponed.
  • Internet protocol address
  • Device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL

1.1.8 Information we get from your use of Ele’s services

We collect information about the ELE services that you use and how you use them, like when you click on any recommendation, or try to apply a coupon, or reject/postpone our recommendation. This helps us to enhance Ele’s efficiency to provide you with more personalised and useful recommendations

2. How we use information we collect

We use the information we collect to provide you with relevant recommendations tailored to your tastes and preferences. We use your google account to authenticate and identify your profile so that next time you login from a different device you would only need to login with the same profile to retrieve your previous account details. When you contact Ele, we keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements. Ele processes personal information on our servers in many countries around the world. We may process your personal information on a server located outside the country where you live.

3. Transparency and choice

Users have a choice to decide which permissions they will want to provide us with. For example, if SMS permissions are not provided, Ele would not be able to provide you any recommendations related to bill reminders. Users are always advised before a permission is given as to what the outcome of the same would be. Review and update your permissions to decide what types of data you would like Ele to access. Review and control certain types of recommendations that will be presented to you by going to Settings and disabling certain type of recommendations

4. Accessing and updating your personal information

Whenever you use our services, we aim to provide you with access to your personal information. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. When updating your personal information, we may ask you to verify your identity before we can act on your request.

5. Information we may share

We never share personal information with companies, organizations and individuals. We may only share information with companies, organizations or individuals outside Ele if the disclosure of the information is reasonably necessary to comply with applicable law, regulation, legal process or enforceable governmental request. Or to detect, prevent, or address fraud, security or technical issues. protect against harm to the rights, property or safety of Ele, or any of its users or the public as required or permitted by law. We may share aggregated, non-personally identifiable information publicly and with our partners: like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services. We never use your personal information for any other purpose but for improving your experience and we ensure you shall the need so arise, we will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

6. Information security

We work hard to protect Ele and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:

  • Mobile Application Data Security: Mobile Application Data is encrypted and can be accessed only via application secure methods
  • Network Communication via Encrypted Protocols like SSL
  • Cloud Application/Data Security: Application and Database is secured using relevant security mechanisms to avoid wrong access and misuse of User Data

7. Changes

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We do not share your data with anyone. All data is secured to provide you with better recommendations to help you save more time, money and provide you more Joy!

Last updated on 21st March, 2018